Professional
Tenure
Building brands through content, culture, and strategic storytelling. From social media management and PR to creative campaigns and event experiences, each role has strengthened my ability to connect audiences with meaningful brand narratives.
Junior Content Marketer
Priredba d.o.o.
Led content and PR initiatives for design, fashion, and luxury brands, managing campaigns, media relations, and events that increased audience engagement and visibility.
Social Media & Content Manager
Le Sublime Amsterdam
Developed content strategies across Instagram, TikTok, and email marketing, creating cohesive brand experiences that strengthened customer growth.
Social Media Intern
Trika d.o.o.
Supported content creation and social media strategy through trend research, competitor analysis, and performance-driven campaigns that expanded digital reach.
Education
MSC in Creative Direction, Content, and Branding
IE Business School
Exploring the intersection of strategy, storytelling, and design to create impactful brand experiences across digital and physical platforms.
BA in Media and Information
Universiteit van Amsterdam (UvA)
Developed expertise in media ecosystems, digital communication, and the relationship between technology, culture, and society.